Why is Japan Upset About The Very Hungry Caterpillar?

There has been plenty of angry tweeting about The Very Hungry Caterpillar this week on Japanese Twitter. And about the Tokyo Olympics. I dissect some of the posts to see what’s happening…

The controversy started with this satirical comic in the Mainichi newspaper.

And continued with this blog post written by the Japanese publisher of the Very Hungry Caterpillar.

6月5日毎日新聞朝刊の「経世済民術」という風刺漫画のコーナーに「エリック・カールさんを偲んで はらぺこIOC 食べまくる物語」と題してはらぺこあおむしに擬したバッハ会長以下IOCメンバーの似顔絵が掲げられました。「放映権」というリンゴをむさぼっている図です。





There has been plenty of angry tweeting about The Very Hungry Caterpillar this week on Japanese Twitter. And about the Tokyo Olympics. Here, I dissect some of the posts to see what’s happening…


On June 5, caricatures of (IOC President) Bach and other IOC members imitating the Very Hungry Caterpillar appeared in the Mainichi morning newspaper under the headline “In Memory of Eric Carle. The Very Hungry IOC – an all-consuming story”. The illustration shows those depicted munching on apples labelled “Television Broadcast Rights”.


The satirical intent of the picture is clear, and there is no reason to challenge the opinion from the point of view of freedom of expression, but as the publisher of the picture book “The Very Hungry Caterpillar”, which is loved by many children, I can’t help but feel a strong sense of discomfort. 


I believe the joy of “The Very Hungry Caterpillar” lies in the Caterpillar’s appetite to eat healthy food, which resonates with children’s own desires to “eat and grow”. I can’t help but point out that it is completely unsuitable to be used as a vehicle for parodying the human desire for financial gain.


It is likely that the cartoonist heard of Carle’s death in the news and used the term “in memory of”, but I dare say he has never read the picture book itself. If the cartoonist had read it, and even then decided to draw the caricature, how would the caterpillar’s transformation into a beautiful butterfly, after eating it’s fill, figure into the drawer’s thinking?


I think that satire only takes on power after understanding the meaning of the whole work it is drawing from. This caricature reveals a lack of study and sensibility of both the cartoonist and the editor of the paper. I’m repeating myself, and I say this as someone who believes in the freedom of expression and the importance of the caricature, but as someone connected to publishing, I find such crudeness truly regrettable. As one of the leading papers in the nation, I call on the Mainichi to deeply reflect on this matter.


And continued with tweets like these

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Who is behind this site?

I’m Peter Joseph Head. I lived in Japan for four years as a student at Kyoto City University of the Arts and on working holiday. I have toured the country six times playing music and speak Japanese (JLPT N1).